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How we can
work together

Every engagement follows the same principle: diagnose before you prescribe, build what’s needed, and drive pipeline while you’re doing it. The shape flexes to what your business actually needs.

DIAGNOSE

BUILD

ACCELERATE

ADVISE

DIAGNOSE

You suspect something isn’t working. You’re not sure what.

For Operating Partners or CEOs who need an objective, expert assessment before committing resource or budget. Get the clarity a full-time CMO hire would take months to produce.

Price

From £9,500

Timeline

Within 4 weeks

Full GTM audit across positioning, demand gen, sales & marketing

Quick wins report: 3–5 actions for impact within 30 days

90-day priority roadmap with owners and timelines

GTM Scorecard with red, amber, green ratings

Board-ready executive summary

Up to 6 stakeholder interviews

man in black jacket and blue denim jeans riding motorcycle
turned-on monitor

DIAGNOSE

BUILD

ACCELERATE

ADVISE

DIAGNOSE

You suspect something isn’t working. You’re not sure what.

For Operating Partners or CEOs who need an objective, expert assessment before committing resource or budget. Get the clarity a full-time CMO hire would take months to produce.

Price

From £9,500

Timeline

Within 4 weeks

Full GTM audit across positioning, demand gen, sales & marketing

Quick wins report: 3–5 actions for impact within 30 days

90-day priority roadmap with owners and timelines

GTM Scorecard with red, amber, green ratings

Board-ready executive summary

Up to 6 stakeholder interviews

DIAGNOSE

BUILD

ACCELERATE

ADVISE

DIAGNOSE

You suspect something isn’t working. You’re not sure what.

For Operating Partners or CEOs who need an objective, expert assessment before committing resource or budget. Get the clarity a full-time CMO hire would take months to produce.

Price

From £9,500

Timeline

Within 4 weeks

Full GTM audit across positioning, demand gen, sales & marketing

Quick wins report: 3–5 actions for impact within 30 days

90-day priority roadmap with owners and timelines

GTM Scorecard with red, amber, green ratings

Board-ready executive summary

Up to 6 stakeholder interviews

man in black jacket and blue denim jeans riding motorcycle
turned-on monitor

COST COMPARISON

Tonic & Co.

From £7,000 for a GTM diagnostic

No recruitment fees

No hiring delays

Strategic output from week one

No notice period

A Full-Time CMO Hire

£180,000+ salary

£45,000+ recruitment fees

3–6 month hiring cycle

6 months before first strategic output

Total cost to first real output: £225,000+ and 9-12 months