Proof, not promises

Every engagement is built to shift the numbers that matter. I'm brought in when pipeline has stalled, positioning is unclear and the commercial engine hasn't scaled with the ambition.

Results

When pipeline has stalled, positioning is unclear and the commercial engine hasn’t scaled with the ambition - that’s exactly where I come in.

MQL Target Achieved. Built entire marketing function from scratch (EMEA)

+$0M

EMEA ARR Scaled. International GTM built to scale (AI sales enablement SaaS)

+$0M

EMEA ARR Scaled. International GTM built to scale (AI sales enablement SaaS)

+$0M

EMEA ARR Scaled. International GTM built to scale (AI sales enablement SaaS)

YoY Pipeline Growth. From zero demand gen to multi-channel engine in 12 months (PE-backed CX services)

YoY Pipeline Growth. From zero reporting to measurable marketing pipeline contribution in 12 months. (PE-backed CX services)

YoY Pipeline Growth. From zero demand gen to multi-channel engine in 12 months (PE-backed CX services)

YoY Pipeline Growth. From zero reporting to measurable marketing pipeline contribution in 12 months. (PE-backed CX services)

YoY Pipeline Growth. From zero demand gen to multi-channel engine in 12 months (PE-backed CX services)

YoY Pipeline Growth. From zero reporting to measurable marketing pipeline contribution in 12 months. (PE-backed CX services)

Campaign ROI. £70K campaign to £800K+ revenue (integrated campaign)

Team growth. Hired and developed entire EMEA marketing function

+0%

eNPS. Cultural transformation through team restructuring in 8 months

Team growth. Hired and developed entire EMEA marketing function

Team growth. Hired and developed entire EMEA marketing function in 18 months

Team growth. Hired and developed entire EMEA marketing function

Team growth. Hired and developed entire EMEA marketing function in 18 months

eNPS from 25 to 75. Cultural transformation through team restructuring in 8 months.

Campaign ROI. £70K campaign to £800K+ revenue (integrated campaign). 2023 AMEC award for most effective planning, research and evaluation in B2B communications.

Case studies

PE-backed CX services firm, £70m+ revenue

Situation

Marketing function with no strategy, no pipeline attribution, no demand generation engine. Senior leaders trapped in direct selling.

What I did

Built marketing strategy from zero. Rebuilt the team structure. Repositioned from IT Services to CX Strategic Partner. Implemented pipeline attribution and marketing-to-sales handoff process. Restructured event strategy for efficiency.

Result

257% pipeline growth in 12 months. 3x reduction in event cost per lead. eNPS from 25 to 75.

Case study 1

Case study 2

PE-backed CX services firm, £70m+ revenue

Situation

Marketing function with no strategy, no pipeline attribution, no demand generation engine. Senior leaders trapped in direct selling.

What I did

Result

257% pipeline growth in 12 months. 3x reduction in event cost per lead. eNPS from 25 to 75.

Case study 1

Case study 2

PE-backed CX services firm, £70m+ revenue

Situation

Marketing function with no strategy, no pipeline attribution, no demand generation engine. Senior leaders trapped in direct selling.

What I did

Result

257% pipeline growth in 12 months. 3x reduction in event cost per lead. eNPS from 25 to 75.

Case study 1

Case study 2